A woman looking defeated and frustrated in front of her laptop
A woman looking defeated and frustrated in front of her laptop
Photo by Yan

87% of the population in developed countries is connected to the Internet. We truly live in a digital age where we are surrounded by devices connected to the whole world. Engaging with technology enables us to be more productive, communicate with others, gather information, and even relax. However, applications are useless if we cannot figure them out. Whether you are selling toys to new parents online through a webshop or providing your employees with a platform to manage customers’ financial data, your digital solution will sabotage your company if it is not user-friendly. …


Toddler explaining their mother how to use a tablet
Toddler explaining their mother how to use a tablet
Toddler explaining their mother how to use a tablet — Photo by Alexander Dummer on Unsplash

I am fascinated by the winners on award websites that judge the UI of products and the realizations that are digital pieces of art. Professional designers assess several submissions and rate them on several criteria like user interface design, usability, innovation, and development. While playing around with several winning sites, I was confused with the generally high ratings on usability and user experience. Even though they look visually pleasing or allow fancy technical stuff, I know my mother would have trouble interacting with them. She’s the perfect candidate for judging the submissions’ user experience.

Who is my mother

My mother is a friendly woman…

Alexander Vandoren

UX Researcher at SmoothSailing.be

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