I am fascinated by the winners on award websites that judge the UI of products and the realizations that are digital pieces of art. Professional designers assess several submissions and rate them on several criteria like user interface design, usability, innovation, and development. While playing around with several winning sites, I was confused with the generally high ratings on usability and user experience. Even though they look visually pleasing or allow fancy technical stuff, I know my mother would have trouble interacting with them. She’s the perfect candidate for judging the submissions’ user experience.
My mother is a friendly woman…